Fundraising & Membership
While the persuasiveness of a real handwritten note, envelope and a live first class stamp will make any mailing more effective, we’ve gone a step further. Aria has created an AriaCard specifically for each of the following audiences:
- Lapsed donors/members
- Recent donors (as acknowledgements)
- Major donors
AriaCards also will increase your telemarketing reach by capturing additional dollars and renewals when sent to key segments at the completion of calling.
AriaCard Case Study
An AriaCard mailing to recent donors not reached by phone generated a response rate of 21%.